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Website Information Architecture

What is it?

Information architecture is simply what is says; designing and planning the structure to house information. When this is referring to a website, it is the process of designing the optimum way to define the navigational structure and the hierarchy of information that will be displayed on your website on each unique page, as well as determining and documenting all required functionality. Once you have a documented plan on paper, this becomes the structured plan for the design and development of your website. 

Why is it so important?

Just as you would never build a house without architectural plans, websites too, need a plan. This is essential in helping to apply the best practice of usability to the interface design, and to document all requirements of your project before we start the design process. That way, you know exactly what you are getting up front. After the information architecture phase is complete, we can then give you a fixed quote for the remaining development of the web site. No hidden costs.

Does Usability matter?

Having an unusable site is like having to find your way to a new destination without a map. No matter how exciting the destination is, if no-one can find it, then its riches go unnoticed. If your potential customers can't find what they are looking for quickly and easily, they will leave and go to another destination. It's that simple. From this perspective, usability is everything. We ensure that our customers never lose site of this very important factor.

Website Package

We include a basic sitemap for our basic web site package. This is because the site only consists of a limited number of navigation and content items that are easily displayed as top level global navigation items.