Small Business - How to gain and retain customers using your web site

With more than 81% of small businesses in Australia connected to the Internet, (Sensis, 2003) the opportunity to do business online is becoming more compelling by the day. One of our past small business clients recently revealed they now get more than 53% of their orders online – representing a massive saving of over $120,000 a year in order procurement – not to mention increased customer satisfaction! But how can your small business effectively use your web site to promote your business, and reach more customers? Here’s a good first step: Make sure you have a professional web site for your small business that really sells your products and/or services – and by sell, I don’t necessarily mean allowing people to pay online – I’m talking about a web site that actually tells a story, the same way your best salesman would. A web site that can capture a visitor’s imagination, and successfully result in them providing you enough information to follow up, and close a deal. Of course, if you’ve already got a small business web site that works that well – you’re probably only interested in getting more people to visit it. There are lots you can do at little or no cost to drive qualified leads to your web site, through search engines, reciprocal links, directories, affiliate programmes and more. A web site is a very affordable way of marketing your small business. You can save money on brochures, advertising and flyers, and help turn phone enquiries into orders, by pointing people to information they need online. People can get answers to questions about your business any time they want. You save on providing after sales information, and easily communicate your message for very little cost. • A great web site can save you money, and make you money. • A bad web site one will only spend your money. A professional looking web site that is up to date, and effectively allows you to easily collect business leads and respond to enquiries, is a web site that follows proven marketing principals, and obeys the rules of intuitive interface design. That pretty much eliminates a lot of small business web site design companies today – who are busy making pretty pages that don’t create business – or maybe even turn your customers away! True. First impressions do count. If your small business web site looks second rate, people will get the wrong idea about your business. But chances are, you’re actually turning away business for other reasons too. How do you get it right? How can you have an affordable well designed web site created by professional web developers with real experience and proven results designed and built just for you? Web Genesis has the solution for your small business With our team members having worked with some of Australia’s largest corporations over the past four years, we have put together a special affordable web site offer tailored for your small business, that will empower you with the ability to manage and maintain, your web site online without a big up front investment. • You don’t need any special software, training, or staff. • You can easily add or change information at any time. • We guarantee your web site will look fantastic. • We give you the advice and tools to market and promote your web site. • We can advise you on spreading your message to other businesses. Okay, now imagine all that, from $1999 plus $49/month (plus GST). A top class web site design, guaranteed to make your small business look and feel great to potential customers. What do you get exactly: Professionally custom designed web site Hosting for your own domain name (www.yourbusinessname.com.au) Unlimited number of email addresses (name@yourbusinessname.com.au) Send and receive email on a web browser – so you can get email when you’re out Or access using any of the top email clients (Outlook, Outlook Express, Netscape etc) Unlimited space and bandwidth for your web traffic and content An online system for managing your site information Add/edit information for your web site in your IE5.5 or better browser (FULL WYSIWYG!)