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One of the most important tools that you can put into action
for your business is a well designed, carefully written and
smartly organized website. So whether you are just now planning
your first website – or you’re reading this in order to evaluate
what you’ve been using up to now, our goal with this report is
to help you give your website a complete check up. |
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There is a chasm between those who add valuable content to
the web and those who use keyword stuffed content only to
suck in as many visitors as possible. Marketers on both
sides of this wide canyon would like to profit from their
content, but they have different strategies and goals for
their efforts. |
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Does YOUR web site home page have the potential to bring you
more business, or does it turn potential customers away?
Below is a list of ten ways you can improve the web design
and presentation of your website’s home page... |
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Businesses with no website
What are the chances of trusting a very new small business
to provide you with essential products and/or services, when you
learn that they are working from their backyard, have no
information they can send you, AND they have no website. |
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Small business has been embracing the internet at a
growing rate over the past five years. Not all small
business will require an e-commerce solution, but this is
certainly not the only reason to think about having a
website for your business. Purely informational websites can
benefit your business enormously. These websites are
affordable. |
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Many small business owners still grapple with the possible
benefits of investing in a website for their business. This
article is aimed to inform those people of some of the
reasons why your business can benefits from being online. |
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Let’s face it, not everybody needs or can afford a $20,000
website. Most small businesses can benefit from a simple
informational site that presents vital information without
having to pay tens of thousands of dollars.
Affordable website
design does exist. |
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There are many ways to promote your web site online,
including Search Engine Optimisation, Google AdWords, banner
advertising, and email broadcasting, to name a few. |
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There is one hard and fast rule in generating income for
your website: A steady flow of website traffic. If no one
goes to your site, it hardly bares a chance of generating an
income. Many sites have tried and failed in doing so, and
these results to the sites demise. It takes money to
maintain an income generating site; it also takes money to
make money. |
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Search Engine Optimization. Big words. Sounds Important.
What is it? If you do a search in Google for the web
definition of search engine optimization, you get a lot of
different results. |
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With more than 81% of small businesses in Australia
connected to the Internet, (Sensis, 2003) the opportunity to
do business online is becoming more compelling by the day.
One of our past small business clients recently
revealed they now get more than 53% of their orders online –
representing a massive saving of over $120,000 a year in
order procurement – not to mention increased customer
satisfaction! |
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If you search the web, you
will find that there are many, many small business web
designs that not only look outdated and unprofessional, but
also have poor navigation and usability. If you are
searching for a particular product or service on a search
engine such as Google, you know that there probably won’t be
a shortage of small businesses that are returned in your
search results. |
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Please contact us for more
information on any of our services.
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Seth Godin is author of nine books that have been bestsellers around
the world and changed the way people think about marketing, change
and work. His books have been translated into more than 20
languages, and his ebooks are among the most popular ever published.
He is responsible for many words in the marketer's vocabulary,
including permission marketing, ideaviruses, purple cows, the dip
and sneezers. His irrepressible speaking style and no-holds-barred
blog have helped him create a large following around the world. |
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by Seth Godin
Seth Godin's incomplete guide to building a website that
works.
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by Seth Godin
Turn strangers into friends.
Turn friends into customers.
And then... do the most important job:
Turn your customers into salespeople.
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WebGenesis special report
Search Engine Optimisation explained. Essential Reading for
beginners.
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Other useful links
- Web Design Directory
DesignDir.net is an industry leading web design and development directory. We bring together the best designers and their customers.
- Flash
website templates
Web Templates from BoxedArt - Features website templates, flash
templates, logo templates, templates, flash intros, full flash
sites, PHP Nuke templates.
- Small Business Website Design Auckland
An affordable small business website design solution that
includes web hosting, website design, SEO, content writing, and
statistics.
- Free Web
Hosting
Free web hosting from the best web hosting and domain name
registration provider. Doteasy offers bannerless web hosting,
domain name registration, and free email service for your small
business or personal website.
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