Q. Initial set up cost - why wouldn't I do this myself? What
added
value do you provide?
A.
While anyone can set up a Google Adwords campaign, setting up the wrong
keywords, or creating the wrong text Adwords can lead
to wasted clicks and wasted money. We have the experience to
ensure that your Adword campaign is set up correctly,
targeting the right keywords, and presenting the right ads.
Sometimes we don't get this process right first time, so we
make adjustments until your campaigns are optimsed and your dollars are maximised.
Q. What does $5 per day get me for my Google Adwords campaign?
A.
The search phrases that are targeted for your campaign
determines the cost of each click. The more competitive the
search phrase is, the more you pay when someone clicks on
your ad. The cost of a click-through can start from as
little as 20 cents through to $10 per click. So $5
per day could potentially get you anywhere from 25 clicks to
half a click per day.
We discuss with you and recommend a daily budget. This can
be changed at any time in the campaign, and campaigns can
also be stopped at any time.
Below are some examples of the range of cost per click
amounts in four different industries:
| landscaping |
$1.51 |
online marketing |
$6.55 |
food catering |
$1.37 |
printing services |
$4.72 |
| garden landscaping |
$1.14 |
online marketing strategy |
$4.43 |
food catering services |
$1.55 |
printing services agency |
$2.57 |
| landscape consulting sydney |
$0.09 |
internet marketing services |
$8.28 |
fine food catering |
$0.09 |
print services |
$3.10 |
Q. Why would I pay you $180 per month to manage my campaign
when I can do this myself?
A. From our experience, to get the maximum benefits and
fastest results requires continual monitoring, modifying and
tweaking of campaigns. You can do this yourself, but if you
are time poor and wish to focus on other areas of your
business AND get results, we can do this for you.
Q. What is a custom landing page and why do
I need one?
A. A landing page is the first webpage that a visitor sees
when they click on Google search results or your Adwords
Campaign. To get maximum results from your Adwords Campaign,
we highly recommend having a customised, targeted webpage
that specifically promotes a product or service. So, instead
of linking your adwords straight to your home page, the link
goes to a page created especially for your adword.
We will ensure that your landing page is usable, with
marketing savvy content carefully designed to motivate your
potential customer into action. These kind of approach gets
great results with promoting something specific, for
example, and event, or time sensitive promotion. |
