"The next wave of the information age is about designing for
persuasion, emotion, and trust.
You still need good usability – if people can't find something
they can't be persuaded by it – but soon usability will no
longer be the key differentiator it has been. It's often not
enough to design a website that is easy to navigate, understand,
and transact on. Just because people can do something doesn't
ensure that they will.
The future of design is about creating engagement and commitment
to meet measurable business goals. Whether your site is
e-commerce, informational, or transactional, you must motivate
people to make decisions that lead to conversion."
Dr. Eric Schaffer, CEO of Human Factors International |
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